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2024 Summer Intern - Marketing (MBA)



The Role: 

Working for General Motors means leading the way for world-class vehicles and technology. The Marketing team consists of many fields including Global Marketing, Brand Marketing, Product Marketing, Motorsports, Advertising, Content Development, Digital, Media and Experiential. As a vital part of the team, you will have an opportunity to work across one of these functions and help with key projects. Many projects include working on key vehicle launches, messaging new technology, creative development, sale optimization initiatives and many more exciting opportunities. You will work cross-functionally and be a key team member in a fast-paced and highly engaging environment. 

Specific Role Details: 

Position could reside in one of the following marketing departments: 

Product Marketing 

Collaborate with a Product Manager and other Product Marketing team members on elements such as: 

  • Identify key customer insights to enable future product content direction 
  • Assist in researching and recommending future product option offerings 
  • Collaborate with Marketing, Engineering, Manufacturing, Pricing, and Design teams to deliver on GM’s Zero Crashes, Zero Emissions, and Zero Congestion vision 


Monitor Motorsports trends and keep relevant team advised  

Attend event and tradeshows 

Competitive research and market analysis 

Ability to travel frequently 

A love for racing!

Brand Marketing:  

Develop Brand strategy and perform associated research  

Plan and implement cross-tier media  

Creative campaign development/production 

Assess trends and perform competitive deep dives 

Support social platforms and influencer marketing  

CRM planning and execution 

Website oversight: content development, optimization 

Global Marketing Services:  

Support GM’s digital and emerging media strategy, e.g., advanced TV, addressable media, dynamic creative, etc. 

Identify and explore emerging media trends 

Support core digital media operation activities, e.g., digital ad quality, etc. 

Plan GM’s participation in eSports and gaming 

Performance Driven Marketing:  

Perform data analysis to deliver marketing insights to brands and digital services 

Leverage marketing technology to support personalization and improve performance 

Support consumer demand generation through media and activation strategies  

Digital Business Team:  

Drive growth of app-based services  

Support subscription business model 

Promote connected services/in-vehicle technologies  


Required Qualifications

Pursuit of an MBA focused in: Marketing, Advertising, Marketing Research, Data Analysis and Analytics, Performance Marketing, or Marketing Tech

Must be graduating with Bachelors between December 2024-June 2026

Demonstrates leadership in field of study, extra-curricular activities, or service organizations 

Able to work full-time: 40 hours per week during the summer months 

What will give you a Competitive Edge (Preferred qualifications) 

Consistently demonstrate innovative thinking that is customer-centric 

Outstanding interpersonal and relationship leadership skills to effectively collaborate with varying levels of the organization 

Excellent written and verbal communication skills and the ability to distill sophisticated subjects to a wider audience 

Partnership and teamwork skills and ability to learn from and share knowledge with co-workers  

High level of integrity, ability to deal with ambiguity, takes initiative/self-directed 

Evidence of strong character with honesty, accountability and trust 

Excellent project management skills with a proven track record of balancing multiple projects at a time 

Start Date:

This position has a planned start date of May/June 2024.

Work Location: Warren, MI

This role offers the following Work Appropriately strategies:

  • Hybrid: Position does not require an employee to be on-site full-time but the general expectation is that the ​ employee be onsite an average of three (3) days each week.​

Pay Transparency Language (Compensation)

  • The salary range for this role is $6200-$6700, dependent upon class status and degree.
  • Benefits:​ Benefit options are not available for this role
  • Student Stipend: GM will provide a one-time lump sum taxable stipend payment to eligible students selected for the 2024 Student Program.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.